Rethink, marketing consulting alternatively – corporate identity. Rethink is a company specialising in marketing communication consulting, helping clients find and apply those efficient channels and tools integrated in the field of marketing that aid them in gaining competitive advantage. During the creative process along the identity design I was present in the branding phase, too. The vibrant color gives the brand a clean, credible, optimistic feel. The reversed “e” in the logo represents not only the name of the company owner, but the notion of the redesign too. This became the favicon for the website, and is present in different uses as an icon.