When creating the branding of the Pilisi Parkerdő, my aim was to design it in accordance with societal expectations towards forestry, for the sides of both conservation and welfare. The logo not only represents professional forest management, but also providing public welfare, preserving and sustaining the landscape, while raising awareness about sustainability and environmental protection. The branding is traditional and classic, the use of colors representing the protection and care of the flora and fauna. They also represent the outstanding role of native species, that is reflected on the whole branding. The graphic components presented on eco-friendly, recycled paper furthers the idea that agriculture is capable of constant renewal.